Social Media: The Ultimate Frenemy

It is unfathomable to me that social media has only been around for about ten years. Our generation (I’m in my early 20s) witnessed the digital revolution in real time. We are the very first users of many social media sites.

I guess it’s safe to say that we are the test generation of use social media usage.  As an avid user of Facebook, Twitter, Instagram, and LinkedIn, I am finding out that there is a very thin line between social media being my best friend, and social media being my worst enemy.

Whether you’re new to the social media scene, or looking to improve your current social media profile, here are a few ways to make sure your frenemy social media doesn’t ever stab you in the back.

How to use social media as your best friend:
1.) It’s not what you know; it’s who you know
Although the population of the world continues to grow, the world is smaller than ever. Staying connected with people you know is made simple through social media sites.  Networking is key for not only job opportunities, but also resources in all different fields.  It’s impossible to be in expert in every field. Let your social media work as a tool to help you use your connections as resources.

2.) Know your audience
No doubt about it, being a young college student is a tough time to be a social media user. We’re holding onto our youth and newfound freedom while at the same time trying to prove to employers and peers we’re ready for the professional world. With so many important people using social media today, it is crucial to understand the image your social media profile portrays. One great tool to manage your image in social media is This website not only helps you clean up your online image, but it also helps you better understand your audience by breaking down your connections into subgroups such as family, friends, and co-workers.

3.) Let your personality shine
Know that there is a difference between responsible social media usage and boring social media usage. Be sure that your personality comes across through in your profile. This is a chance for employers, friends, and family to learn more about who you are. Use your creativity and unique quirk to set you apart from the rest.

With these three general guidelines in mind, social media can be used to improve your relationships, career, and overall image. Remember, social media can be a best friend, when used correctly. However, it may be quick to turn on you if you ignore, abuse, or misuse it. Happy socializing!


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